What is noteworthy from the ST550(TL225) is the design and performance different from the previous digital camera. It improved the inconveniency of a self portrait shot by the dual LCD, and it is fun to take a picture and use리 thanks to the Children Mode and Viewing Guide. The Haptic UI applied touch LCD could be easily gaudy but it beautifully made the design simple and neat. Even the touch mode is minimized by the motion feature for frequently used modes. While the size is bigger than the previous digital camera, the large LCD and slimness is certainly different from other digital cameras. There is a saying that for the design, it is easy to add but difficult to hide. This saying does not work for the ST550(TL225). Slim, Simple, Dual LCD, 3.5-inch Haptic UI touch LCD, highly efficient AF and etc. I think this camera will present a new paradigm in the IT market where you will be behind unless you update yourself and position itself to be favorably received by the global market as well as the Korean market.