Magazine Publishers of America is pleased to present the 26th Annual Kelly Awards for outstanding magazine advertising.  The ads in this series of Tabblos are deemed the best of of the year--recognized for both creative excellence and advertising effectiveness.

(As you peruse these great works, make sure to also check out the YouTube videos depicting the inspiration for the ads.)

Do visit www.kellyawardsgallery.org for a much more sophisticated (and cooler!) version of this gallery. The site features the virtual presentation of the Kelly Awards as well as an interactive showcase of the ads that includes dozens of videos, commentary and top executives from both advertising agencies and client companies.

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BEST PUBLIC SERVICE CAMPAIGN

Arnold and Crispin Porter + Bogusky American Legacy Foundation/truth "Whudafxup" campaign.

Copy reads:

WHUDAFXUP with milk?

Ask your local lunch lady:

1. Is it important that your students grow up strong and healthy?

2. Do you think serving milk to children is safe?

3. Did you know that in 1996, a tobacco company claimed that drinking two glasses of whole milk a day is riskier than secondhand smoke - which, by the way, kills about 50,000 people a year? How does that make you feel?

Ask yourself:

1. Whudafxup?

BEST INTEGRATED CAMPAIGN

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